consorzio promovetro

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promovetro e Vetro Artistico® Murano insieme orizzontali


Consorzio Promovetro is a consortium for the promotion of artistic glass of Murano. Founded in 1985 by a group of craftsmen producing artistic glasswork on Murano island, Promovetro has worked hard to conserve, safeguard and defend Murano’s one thousand years old art, and at the same time to promote, develop and assist with proper marketing activities this important cultural heritage in the world.

Over the years it has become an important associative body, with among its members two major representative groups in the field of glass, the Confartigianato Venezia (craftsmen professional association) and Confindustria Venezia (industrial professional association). It currently represents roughly 50 artisan and industrial enterprises on the island of Murano.

Promovetro is involved in the diffusion of authentic Murano glass production through business missions, with the organizing of promotional exhibitions, workshops and business meetings and with the participation of its associated companies to the most important trade fairs, both on a national and international level.

In 2001 Regione del Veneto entrusted to Promovetro the national and international promotion of the trademark Vetro Artistico® Murano, introduced and governed by Veneto Region Law no. 70 of the 23rd December 1994.

The Vetro Artistico® Murano trademark is the only legally recognized states that the glass items have been made on Murano island, using only the traditional artistic methods born and developed over a thousand years on the island of Murano.

The Vetro Artistico® Murano trademark is granted to carefully selected companies, based on restrict criteria. If allowed then they become “concessionary” companies of the trademark. A highly qualified technical and scientific commission keeps the trademark’s use constantly under control.

The Murano glass companies that are “concessionaries” of the Vetro Artistico® Murano trademark apply a special stick-on label to their products to guarantee without any doubt the origin of their manufacture: only the allowed companies can use and affix the Vetro Artistico® Murano trademark stamp on their glass creations.

For this reasons, Promovetro may rightfully be considered one of the principal guardians of original artistic Murano glass production.

Promovetro – Vetro Artistico di Murano
Calle Marco da Murano, 4
30141 Murano (Venezia) Italia

Tel. +39 041 5275074
Fax +39 041 5274351

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